Your Trusted Partner for US Market Entry
Over the last 30 years, the New York City market has attracted international digital and tech companies to scale their businesses in the US. Today, “Silicon Alley” continues to attract thousands of international entrepreneurs and we are here to help.
So, imagine you have successfully launched your business in an international market (UK, Israel, Italy, Germany, or anywhere in the world). Your product is commercialized and you are starting to see good traction in the local market. Opportunities may be limited though, and your eyes are set on global expansion, with US as your primary destination. You will need to immediately establish a US entity and launch operations to penetrate this larger, more lucrative market. Nonetheless, first you must be aware of the many roadblocks that make US market entry extremely challenging. Some include:
Cost of doing Business in the US
It is evident spending in the US will increase due to a larger marketplace, but a larger marketplace often results in a greater need to spend as well. It is not enough to simply scale your marketing campaign; you need to up the ante. In addition, hiring and other marketing costs will need to be incurred.
Marketing & Sales
You have been able to successfully market your locally in your country, but how do you scale that for over 300 million? You lack the knowledge about the US marketplace, as well as finding product and marketing support. Additionally, managing sales remotely from your international office could bring unexpected issues.
Finding US Partnerships (Capital, Service Providers)
Investors are going to be vital to your success to your transition to the US. However, often investors are not enough. You need to set up a US entity and find the right service providers : Legal, Immigration, accounting and other professional services to assist in the transition from international to US.
Why We are the Right Partner
AC Lion is positioned to successfully transition your company to the US. We understand the needs and challenges your company will face. With nearly 20 years of experience recruiting in the emerging technology landscape, We have successfully helped dozens of companies from all over the world (Israel, India, UK, France, Germany, Italy, Canada and many more) put in place a hiring strategy to secure key talent to launch in the States. C-level employees are crucial to managing your team and overseeing operations in the US. AC lion has an excellent track record placing executives in some of the top international tech companies.
But what if you have all your C-level roles filled? Suppose you have plenty of engineers but a weak sales team; we can find the perfect people to fill that role. AC Lion’s unique relationship with candidates allows us to not only understand who fits the job description, but rather how will they fit in your company. AC Lion works with a range of companies, so size is not a problem and stage of development is not a problem. Let AC Lion be your liaison into the US market.
Roles We Specialize in:
“C” Level Executive
Country Manager / GM
Head of: Business Development, Client Services, Operations, and Marketing (Branding & Performance)
SVP and VP of Sales
A UK-based search agency had over 75 employees and a large roster of Fortune 1000 companies. The UK market was tapped though and the company wanted to expand to the US. They wanted to find a firm that understood the market and could secure a country manager they could trust to duplicate what they worked so hard to build in the UK.
After engaged, AC Lion secured a general manager of the US who brought over 15 years of experience building and scaling Search Oriented Agencies. Our Candidate started as the lone executive in New York and successfully built a team of 20+ professionals, while bringing on dozens of Fortune 500 clients. After four years of rapid growth, the agency was bought by a large media holding company.
An Israeli based Ad:tech technology company built a new platform for Video advertising. The company had a core engineering team and a product that filled a massive white space in the market. They were looking to launch in the US and in order to do that they needed to build a Sales, Marketing and Client Services team to meet their growing demand.
After engaged, AC Lion secured a general manager of the US who brought over 15 years of experience building and scaling Search Oriented Agencies. Our Candidate started as the lone executive in New York, he successfully built a team of 20+ professionals and brought on dozens of Fortune 500 clients. After four years of rapid growth, the Agency was bought by a large Media holding company.