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Online Marketing “SWAG” (Stuff We All Get)

It’s a fact, I am “obsessed” with Online Marketing Expo/Conference SWAG. Some are ashamed, other makes fun, but quoting Tech Crunch Article, TechCrunch50 swag bag: Room for improvement “there’s nothing wrong with a good tchotchke, and this stuff is kind of fun to give out to kids, and useful if you need clothes for changing the oil or painting a room”.
Now for all of you who do not know what SWAG is let me inform you. Not to be confused with a “cheap purchase during your high-school days” SWAG, as defined by “Stuff/Sh*t We All Get – Relating to the trade show convention industry, where exhibitors hand out “free stuff” to visitors. Most of the time these items are purely promotional materials, and are fairly worthless. ie. pencils, mugs, and mouse pads. […] SWAG always has the company name, logo, slogan, product, service, and contact information clearly printed somewhere on the item/s. Some convention goers have made a hobby of collecting as much swag as possible, and compete with others at the show.”
As Used in Conversation…
-”The online gaming booth is handing out swag demo disks.”
-”That beats my swag bag of stationary!”

Now, I’m that guy who likes to collect as much SWAG as possible. It’s only right that I spend time researching a little bit in this matter. With a little bit of probing I was startled to discover that “Stuff We All Get” was not the original term, as discovered on “SWAG: This acronym originally stood for “SoftWare And Giveaways” and was used extensively throughout computer companies (such as Microsoft) to refer to tchotchkes, until the marketing industry later adopted it.”

Article By: Joshua ‘The Red’ Russak

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AlleyInsider’s giving away “Free Pass To Web 2.0 Expo”

Article By: Joshua ‘The Red’ Russak (

I was looking for a healthy post and noticed the word FREE on one of my favorite blog’s “AlleyInsider“. Posted by Eric Krangel at 8am today, the article titled Free Pass To Web 2.0 Expo, Get It Here writes about how you can easily gain free access to the Web2.0 Expo/Conference in September (which, if you’re reading this blog, you BETTER be going.) I’m still getting over my surgery and a bit loopy from the pain med’s so I’ll simply “quote” the blog-post and you can go ahead and get yourself some FREE passes:

The Web 2.0 Conference is coming to New York from Sept 16 – 19. Henry Blodget will be moderating a panel called “Cashing Out: When, How, and How Much.”

We know: your company is a labor of love. But let’s be serious. It’s also a labor of capitalism. And at some point you’re going to want to turn that labor into wealth. Dividends? Sale? IPO? Henry Blodget and our expert panel will reveal the secrets to cashing out.

Want to hear this and other Web 2.0 speakers including Arianna Huffington of the Huffington Post, Marc Benioff of and Tim O’Reilly of O’Reilly Media? We have a pass to the event, valued at $1095 a pop.
Leave a comment on this post, telling us you want in. (Be sure to register for a Silicon Alley Insider account with your email, which gives you an URL with all of your comments in one place, as well as more nifty things to come). At 5:00 pm EST on August 1, we’ll pick a number between 1 and the total number of comments. If it’s your number, you win.
Feel free to comment as many times as you like. But if you don’t win, you can at least get $100 off your Web 2.0 Expo registration with code “webny08bm7.”

So what are you waiting for? Head over to AlleyInsider now, and as they mentioned – “if you don’t win, you can at least get $100 off your Web 2.0 Expo registration with code webny08bm7.”

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Online Marketing Events in Seattle

Article By: Joshua ‘The Red’ Russak (

So my 1 year post-college in NYC is complete and guess what? I’M STAYING FOR ANOTHER YEAR+…but I have to stay true to my Seattle roots and pay homage. Well in truth I am making a vacation out of this while at the same time getting a “Septoplasty” (seriously….Wikipedia Septoplasty). So for this month I’ll be checking out the Seattle Online Marketing Events scene (once I recover). I’ll check out’s offerings, maybe hit up a few tech groups, but I’m definitely locked in for the Online Marketing Summit which has been traveling the country as a go-to-conference for, well…you guessed it! ONLINE MARKETING! Check out the info below and also note “SCORE”, another company hosting a very worthy event for budding entrepreneurs. Check it out:

  • Online Marketing Summit (OMS) – Seattle
  • 8/7/2008; 8am-6:30pm; $175
  • SCORE – Starting a New Business
  • 8/6/2008; 8am-4:30pm; $85.00

…here are some other events, but due to my recent “Septoplasty” I’m not hitting them ALL up. Check them out at this link: Seattle24x7 Events. If you know of any other events, or you’re considering heading out to OMS, let me know and drop me a line at
PS: If you want to know how my surgery went, feel free to friend me and comment on my FaceBook wall. Facebook me!

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“Taking Back The Country” At NY Tech Meetup

Article By: Joshua ‘The Red’ Russak (

NY Tech Meetup may be my favorite event of all time. Okay, that may be a slight exaggeration, but it is definitely an amazing event. I’m using a lot of adjectives so let me explain…For one, you should know what is and if you don’t, take the Tour here. [I would have hosted the video explanation, but apparently, the minute I embedded it here, it was no longer on Vimeo.]
So there you go. That was easy. Now, the CEO and Co-Founder’s is Scott Heiferman. Scott focuses the team on the goal of a Meetup Everywhere About Most Everything.
BUT WHAT’S IMPORTANT FOR THE SAKE OF THIS BLOG IS… He’s the Organizer of NY Tech Meetup. You can find Scott’s blog at I had the pleasure of not knowing knowing he was the CEO of Meetup when I first met him at the June ’08 NY-Tech Meetup during InternetWeek. (*Which probably explains why he made sure to announce who he was during the July ’08 meetup, last night…so yea, I’m giving myself credit there).
So now you’re wondering, what’s NY-Tech Meetup? If you’re not asking that, then I’m assuming you’re either socially retarded or well informed and probably met me at one time or another. Either way, for you soci-tards, check out the NY Tech Meetup Site here. Simply: “On the 1st Tuesday each month at 7PM, 6 people get 5 minutes each to demo something cool to New York’s tech community (geeks, investors, entrepreneurs, hackers, etc).” It also happens to be the first and only one run by Scott. It’s a great event and Scott puts a lot of care into making sure it runs well. What’s the catch? $10.00 and required RSVP/limited attendance.
So why am I talking about this event? BECAUSE YOU SHOULD BE THERE! It hosts 400 people and the venue is spectacular. Hosted in the ballroom/entry hall of The IAC (*a perfect venue for online tech community, no?) in front of a the Largest Video Wall In The World:

“The world’s largest high resolution, edge-blended video wall resides inside the lobby of InterActiveCorp’s (IAC) global headquarters in the Chelsea District of New York City. The venue is renowned architect Frank Gehry’s first building in New York City, featuring a 10-story glass façade with contours reminiscent of the unfurled, wind-tossed sails of a ship. The audio visual design and build was accomplished by Edison NJ based McCann Systems. There are two video walls in the lobby. The larger, the West Wall, is the largest, 120’ x 11’, permanently installed, edge-blended video wall in the world, which is clearly visible from the West Side Highway.”

It’s a spectacular sight to see, and an even more effective presentation tool. I had the pleasure of getting a tour of how-it-works last night. To protect my sources, I’ll just refer to him as “SH the AV Guru”. It’s amazing, he works full time to keep that among other display (both audio and visual) systems up and running throughout the entire IAC building. Thank you “AV Guru” and I look forward to meeting you again.
As for the content, LAST NIGHT WAS AMAZING! Every time I go, I have a great and make great contacts. It’s perfect for entrepreneurs of all ages and somehow related to the interactive/new-media industry. The way it works is simple: You get 5 minutes to pitch your company followed up by a Q&A while the next presenter sets up. Are you up to the challenge?
Unfortunately, not all presentations are full of “Oooohh’s” and “Ahhhh’s”, but for the most part everything you see is impressive and innovative. Here are a few examples of companies that presented last night: Wakozi, Pluribo, DailyLit, TransClick, Cause Caller, Cloudsmith & iYear. Some of the technology was worthy of a standing ovation, but for my sake, I stay seated.
I had the change meat the CEO’s and founders of these companies and they are very down-to-earth and willing to open up about their products and I find that to be a very personable experience you rarely find anywhere else. Definitely one of the major benefits in attending this event.
Oh…one more thing: I got 2 free drinks last night. Not sure if that will be a regular thing, but it’s definitely worth going again. JUST DON’T TAKE MY SPOT! The next one is in August, so try and make it!

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Omma Social and Pulver Breakfast: Success!

Article By: Joshua Russak (

HANDS DOWN – This has been a great week for events! In the past 3 days, we have made a great use of our time on and off hours here at AC Lion. In particular, I am excited to say we have accomplished a few of our goals (recruiting, marketing, BizDev) by attending these events.
The three were:
1- Omma Social
2- 212: Meet the Retail Marketers
3- Jeff Pulver Breakfast
Overall, the types of people who showed up remained consistent, with an overload of “New” Social Media Marketing (ambiguous title?)! It was a great escape from surfing LinkedIn and Webinars and yet just as effective. Take my word when I say “GO TO THESE EVENTS”. For more listings of events, feel free to e-mail me and I’ll gladly keep you up to date on upcoming events in our space. E-Mail Me:


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