Archive for October, 2010

The hotel industry, who have been hammered hard by online user generated content, are fighting back.   No, they are not pasting over all those negative reviews of dirty bathrooms and dreadful views.  They are fighting back against unruly guests.   So if you had a bad weekend, and maybe put a stolen tiger in your hotel room, don’t expect to be welcomed with open arms.  GuestScan will know if you stole the towels or  trashed the room.  

So, where will Charlie Sheen stay when this wife kicks him out?  Think the Plaza will take him back?

Click Here for more.

Yep, it’s here.  More people are playing games on their iPhones and iPads than watch most TV shows.  Ranks close to Sunday Night Football in terms of consumer reach.    And advertisers love it—those gaming ads are targeting, available 24/7, longer use time and repeat viewing.  And, oh, peak usage is in the evening, what we used to call prime time viewing hours. 

And it’s not just primetime.  Last month BrightRoll CEO Tod Sacerdoti pointed out that Zynga has 50 million users, mainly female gamers between 18 and 30.   That used to be the target audience for soap operas, which are fading away (or maybe they just had amnesia, a missing twin, were kidnapped or lost in the jungle for years). 

And I know this first hand.   Logged into YahooGames to see my fave time wasting game had been taken over by Resolve laundry detergent.   The message boards were flaming about it but people were still playing.  Who cares what was happening on network TV?  That’s so 20^th century.

Click here  for full article.

Men’s Age-Defying, Line-Reducing, Rejuvenating, Sun-Soaked, Thrill-Seeking Body Enhancement Serum—Coming soon to a Walmart near you!

Oh, did I mention the sports car on the packaging?  The motorcycle on the mountain road in the ad?

Yes, men’s personal care products are on the rise.  And the editor of ModernMan.com sees a correlation between the growing economic and social pressures on men and their increased interest in personal care products.   Yep, you saw that right—more out of work men means more men doing the household shopping chores.  And the retailers are noticing and catching on.   Even WalMart has expanded its men’s products section in 800 of its stores.   Those out of work, stay at home hubbies need to look younger to compete in today’s workforce.

Even P&G is getting into the act.   ManoftheHouse.com was created to help these men navigate their lifestyle changes.

It’s not just shaving cream or sunblock anymore!

http://adage.com/article?article_id=146396