Archive for the ‘Ad Agencies’ Category

Article By: Joshua ‘The Red’ Russak (Red@aclion.com)

As usual, my Friday blogging habbits seem to lead towards a selected “Viral Video”…which leads me to my 4th “VIRAL VIDEO OF THE DAY”…but at the same time I totally got sucked into Reuters YouTube Posting covering Michael Phelps and his Marketing success.

Michael Phelps is a “Marketing Dream” to companies like Speedo, AT&T, and Visa. He earns $5mm a year in endorsements, but can expect more post-Olympics. But none of this could happen without the Marketing Magic behind Phelps, Octagon.
Want a little humor? Well, according to the Video above, VISA immediately launched a commercial congratulated Phelps on the most metals in Olympic History, yet the marketing firm behind Phelps hasn’t seemed to update their own web-site: http://www.octagon.com/worldwide-overview/athletes-and-personalities. Check it out…they still have him down for “8″. Looks like VISA was a step ahead
…Now that’s some good Blogging right there! As for Phelps, have fun buddy!

Article By: Dan Goldsmith (Dan@aclion.com)
I am working with an excellent candidate right now and we are in the middle of a very big deal. If it works out this guy stands to take on a big sales team at the immediate intersection of two of the most valuable areas of the online interactive marketing/media space: Paid Local Search and Location Based Services. [I'd like to note that I am still not yet a huge believer in the monetization of mobile content – the operative word there is “YET”.] However when it comes to local merchant services – now that’s a solution that is right and its right now! Think about taking every Yellow Pages in the entire country and stuffing it into your cell phone. Wherever/Whenever/Whatever – it really is that simple.
Anyhow back to the deal at hand. We had a solid initial offer in terms of base, commissions, territory and team manage override. What makes this candidate a great professional to work with is his poise and acumen as well as preparation. He sees all the moving parts that compose over-all value to this deal and is willing to extract value in one area that may be lacking in another. Basically, as a sales guy you want to know you have a cheap product for cheap needs and a comprehensive product for robust needs.
Bottom line is that while we have a great long term deal available in location based services, these business models still must define short sell cycle opportunities for the sales team to use to take down the quick opportunities. I now have more appreciation for why all the SEM agencies started becoming “Me Too” digital agencies. It seems you cant build a super growth team on 18 month sell cycles.
Word to the mobile marketing pp, as you ramp up your sales team, make sure to go find short sell cycle products and services for them to sell.
Dan Goldsmith | Managing Director, AC Lion

Article By: Eve Stieglitz (Eve@aclion.com)
Source: AdAge.com – Coupons Inc. Counts on Brandcaster to Get Sale-Seekers Online

A lot of us wonder how the recession is going to affect the Online World. News reports have shown tremendous growth in online advertising spend, but what about the near future of consumer shopping?
With transportation and food prices soaring there’s only a small amount of time before online shopping will slow down as well. In the meantime, Coupons.com has thought of a solution to make online coupons more user friendly and increase consumer practice.
Within the next few months they will be unleashing multiple campaigns that they hope will change the way online consumers shop online as well as in-store. Definitely something we should all be on the look out for.
Eve Stieglitz | AC Lion