Archive for the ‘Statistics’ Category

Go LinkedIn, Go LinkedIn, Go!

Here’s to your tremendous IPO!

The Internet world continues to grow.

Like Google you’ll be raking in the dough

Here is the top-10 list of U.S. Internet IPOs, according to Capital IQ:

1. Google/Aug. 2004 — raised $1.67 billion

2. Navteq Corp/Aug. 2004 — raised $880 million

3. Savvis/Feb. 2000– $408 million

4. Northpoint Communications/May 1999 — $360 million

5. LinkedIn/May 2011 — $352.8 million

6. Via Net.Works/Feb. 2000 — $315 million

7. Spark Networks/Feb. 2006 — $259 million

8. Limelight Networks/June 2007 — $240 million

9. Equinix/Aug. 2000 — $240 million

10. Akamai/Oct. 1999 — $234 million

How are they doing it?  Let me count the ways!

1. Cablevision matches the names and addresses of their subscribers with regular ad data from third parties, and, voila, different ads to different set top boxes, even if you are watching the same show.    Uses VisibleWorld  Say it’s a hotel ad:  the mom types get an ad promoting their family based activity.   The single guy’s ad highlights their clubs and nightlife. 
2. Dave Morgan, of Tacoda fame, uses your channel changing habits to target ads.   He uses algorithms to categorize the set top box (not the viewer) and targets ads according.  Simulmedia  tracks the data second-by-second.  You like satire news?   You’ll get the edgier version of that ad.
3. Rentrak, a TV-measurement and advertising-services firm, works through your live-TV and DVR  viewing. The company, in some cases, measures videos watched on mobile devices, too.
4. Even TiVo got into the game.  Partnered with TRA, which matches real time data for TiVo boxes, a cable operator and other data, like store frequent shopper cards.    Experian PLC matches the TiVo box to your address through the store card.  Now they know what you watch, what you buy and where you live.    My fave correlation?   TRA found that watchers of “Jersey Shore” are regular buyers of yogurt.  And here I thought it was tanning services and cheap booze.
5. And let’s not forget Google and the long discussed GoogleTV.   When they finally get it right, they’ll be a big player.   Imagine if they use your email content and TV viewing to target ads?

BTW, I’ve been talking mainly about consumer products here. Can you imagine when political candidates start targeting ads by voter?

Click below for more:

Wall Street Journal
Techland

Media Header
Digital Media Recruiter

Men’s Age-Defying, Line-Reducing, Rejuvenating, Sun-Soaked, Thrill-Seeking Body Enhancement Serum—Coming soon to a Walmart near you!

Oh, did I mention the sports car on the packaging?  The motorcycle on the mountain road in the ad?

Yes, men’s personal care products are on the rise.  And the editor of ModernMan.com sees a correlation between the growing economic and social pressures on men and their increased interest in personal care products.   Yep, you saw that right—more out of work men means more men doing the household shopping chores.  And the retailers are noticing and catching on.   Even WalMart has expanded its men’s products section in 800 of its stores.   Those out of work, stay at home hubbies need to look younger to compete in today’s workforce.

Even P&G is getting into the act.   ManoftheHouse.com was created to help these men navigate their lifestyle changes.

It’s not just shaving cream or sunblock anymore!

http://adage.com/article?article_id=146396

Nice to see Crain’s and Inc. magazine confirm what we here at AC Lion already know:  NYC is a hot spot for fast-growing digital media companies.  Of the annual list of 500 booming businesses, AC Lion’s sweet spot (or, new media advertising, as they call it), software and IT rule.   It’s a full fifth of the NY area companies listed (Click here for the full list)   

Around here, this is no surprise.   Digital media has more than held its own during the recent economic downturn.   And I hear it from friends and family all the time—expressing surprise that a recruiting company is doing well during a ‘jobless recovery.’   As I tell them, it’s just like real estate—location, location, location.  Our location (i.e. digital media) is in demand—and so are we.   Our clients are hiring—and so are we.  So times are good for us here at AC Lion.  (BTW, always open to referrals to good sales people and recruiters).

So thanks to Crain’s and Inc. for confirming what we know to be true—the Digital Mad Men (and women) will continue to be based in NYC!

Article By: Joshua ‘The Red’ Russak (Red@aclion.com)

Today I received an alarming e-mail from the Interactive Advertising Bureau (IAB) with a link to their press-release that read the following:

“NEW YORK, NY (November 20, 2008) — The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) today announced that Internet advertising revenues reached almost $5.9 billion for the third quarter of 2008″

That’s only a 11% increase from Q3 ’07 and only a 2% increase from the Q2 ’08. I remember when the Q1 ’08 report came out, I wrote an article titled “IAB Q1 ’08 Report in Perspective“. 1/2 a year later and if you look at the graph above, you’ll see very little growth…more like a “bunny hill” than anything else.

“The growth of interactive advertising that we’ve been experiencing over the past few years has stabilized due in large part to the difficult current economic climate,” said Randall Rothenberg, President and CEO of the IAB.”(IAB)

Now that the Retail industry is predicting huge cuts in online spending, the Automotive industry in shambles,”the fourth quarter could see an actual decline in both U.S. and global growth.” (TechCrunch) Bear in mind this is highly speculative and there are more factors out there than our current economic situation. Online marketers are coming up with highly innovative and revenue generating cost-effective methods that may help fix this “situation”. Keep your fingers crossed, hold on tight, and hope Q4′s report is nothing more than a bunny-hill.