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| AC Lion offers Employers some of the latest online recruitment and HR marketing techniques available in candidate/talent sourcing today. Our Interactive Team is dedicated to saving you time while reducing your Cost Per Qualified Resumé. Below, you will find links to our Interactive HR Solutions. | |
| HR Search Engine Marketing Recruitment Blogs Net Videos RSS XML/Podcast Feeds Applicant Tracking System (ATS) Consultation Candidate HR Email Marketing/SMS Text Messaging HR Online Metrics Reporting |
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 Your career page can be a valuable tool for attracting new employees. Let us work with you to increase traffic and drive more qualified candidates to your site and/or applicant tracking system. We can help maximize your job postings and career page in terms of layout, functionality, and usability, as well as optimize keywords and HTML meta tags to organically increase your search engine rankings. We can also identify pertinent keywords within your career page or job postings and maximize your traffic via paid inclusion search engine campaigns. Our search marketing services include performance reports on all Pay Per Click (PPC) campaigns and analysis of your Cost Per Acquisition (CPA) and Cost per Qualified Resumé (CPQR) metrics. |
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| It is important to always be in touch with talented colleagues, even when they are not looking for a job. Let us help you leverage this relationship with the use of blogs. Blogging has become a new force in internet recruiting. Our interactive team can advise you on posting relevant message threads in order to maximize your time investment. All of our blog sites are hosted on our server and offer RSS XML feed capability. Please visit the AC Lion Blog today. |
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| In today's market, talent is in short supply. Companies must "sell" themselves to candidates. A video is a great way to stand out amongst your competitors. Through the use of our web compression technology, we can convert your raw video files into Rich Media presentations (using Windows Media, Real Player, Quicktime, and MPEG). Our interactive team can help you craft an effective recruitment message that will compel qualified candidates to inquire about your company. We offer two types of Net video services: | |
| Short vSpec is a short clip describing a specific open position within your company. Much like a written job description, we can place this video file within your career page or job board posting. Long vSpec is a longer clip whereby you can describe your company in greater detail. This video will give candidates a taste of your company's culture, benefits, work environment, and job opportunities. |
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| Podcasting is a popular way to increase traffic to your career site. It is a particularly effective tool for retaining candidate page views and interest in your opportunities. We offer the following: Podcasts Upon completion of your Net video (either short vSpec or Long vSpec), we can create a Podcast RSS Feed of all of your multimedia files that would be hosted, coded, and debugged on our server. Generic RSS XML Feed Our interactive team can stream your recruitment media into an RSS XML feed. This, however, would not be limited just to video. We can also stream your open job positions, career fair/Open House announcements, networking events and/or any other type of text-based, career-related news content. |
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| HR Managers often have trouble choosing the appropriate ATS for their organization. Our Interactive Team can consult with you to choose the optimal solution for your budget and company size. In addition, HR Managers also get flooded with tons of resumés but have trouble tracking where they have been sourced. Our Source Of Hire techniques will help you determine which career sites are performing well. We will also help you to create a rating system for your candidates so that you can manage a qualified candidate list. From there, we can help target these qualified applicants with effective direct candidate HR email marketing campaigns. |
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| Direct marketing has reached the world of human resources. Our Interactive Team has years of experience in targeted, direct recruitment marketing techniques. These services include: HR Email Marketing Staying in contact with highly rated, qualified applicants, such as passive candidates that may not have been offered a position but were interviewed, is a good practice for the future of any company. We can design, deploy and track email marketing campaigns, such as e-cards, email blasts, job listing announcements, and e-newsletters to your qualified applicant list. HR SMS Text Messaging Similarly, we can deploy and track SMS text messages to candidate cell phones to announce current job opportunities, upcoming job fairs, Open Houses, and "invite only" networking events, as well as interview requests. |
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| Our interactive team keeps a constant pulse on the performance of all your online recruitment media. Our AdServer technology enables us to track hits, visits, page views, click-throughs, and online behavior of job seekers across a wide range of targeted portals. We can also assess and analyze individual HTML job postings on searchability, Meta tags, and search engine penetration.
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