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One of the nation's top Financial News companies was looking to build an interactive subscription sales model from the ground up. They looked to fill this search on a retained basis, allotting 6 months to hire. The two finalist search firms were AC Lion and a well-known, national generalist search firm.
During the contract award phase, AC Lion, through our strong network, met the perfect candidate in terms of startup and interactive sales experience and pedigree education. Knowing the client's needs were immediate, and that this passive candidate wouldn't be on the market long, we made the introduction. Four weeks later he was hired (three months before the original target date).
Bottom line: AC Lion delivered the results months early-before the contract was awarded, saving our clients time and money by accelerating the search.
Postscript: Two months after this new EVP started, he turned to AC Lion to build out his national interactive sales team. |
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| Recent placements with publishers include: |
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 VP, Interactive, Fortune 100 Publisher
VP Advertising Operations and Strategies, Consumer Media, National Publisher
Campaign Manager, Top Web Publisher, With An Internationally Recognized Brand
Product Manager, Online Publishers (2)
Mobile Producer, Publisher Manager, Search and Online Marketing, The Nation's Largest
Book Publisher
Ad Ops Director, Online Medical Publisher
Ad Ops, Publisher, Fortune 1000 Company
Director, National Advertising Sales (Digital Media Network)
Traffic Manager, Publisher
Midwest Director of Sales, Online Medical Publisher
Interactive Media Account Executive (Sales), Online Medical Publisher
Ad Sales Account Executive, Online Weather Site
PHP Developer, Online Info for Investment Management
LAMP Engineer, Magazine Publisher
SEM Manager, One of Europe's Largest Media Companies
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| US online advertising spending is entering a entirely new era. eMarketer projects that US online advertising revenue will more than double as a percentage of total media spending, rising from only a 6% share of total media in 2006, to more than a 12% share in 2010. |
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The explosive growth of the interactive market over the past 10-15 years has left many more traditional publishers behind. Faced with the dilemma of finding online talent or losing marketing share, publishers have been tapping into our extensive experience and vast network to effectively compete using new interactive media. The last year in particular has shown a dramatic increase in demand for our services. Some of the nations top television broadcasters and producers of print media are our newest clients, turning to us to build up their interactive and sales infrastructure.
One of the greatest assets AC Lion brings to our clients is our in-depth working knowledge of today's competitive marketplace for online talent. This has enabled us to design for several clients a complete interactive team from scratch, including the senior management, sales, and ad operations team.
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